CRM Manager

CRM Manager

Permanent position

c. £40,000 per annum

Based in: Covent Garden, London

The Royal Opera House continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. The work of our Audiences and Media team focuses on growing the love, advocacy and demand for the art presented by the Royal Opera House and seeks to grow our audience-generated revenues.

We are seeking to recruit a CRM Manager who will lead on, develop and implement a CRM email strategy to drive sales and engagement. The successful candidate will develop a customer centric and data-led CRM strategy as well as leading a small but dynamic CRM team in the implementation of the strategy at an operational level. They will also work to embed best practice in CRM strategy and foster a culture of success and creativity within the CRM team that will lead to increased collaboration across the wider Audiences and Media department,

Our ideal candidate will be able to demonstrate:

  • Experience of planning and delivering strategic CRM campaigns as part of a wider CRM strategy
  • Knowledge of and exposure to working on customer communications with multiple objectives. In the ROH context, experience of ticketing and/or subscription campaigns would be highly regarded
  • Copywriting experience, especially for email and direct mail; a high standard of written and verbal English for all communications.
  • Experience using a modern Email Service Provider (knowledge of the ROH`s current system WordFly is preferred)
  • Proven experience in a people management role with the ability to motivate a small team to KPIs, through coaching, mentoring and regular 121s
  • A firm understanding of key metrics and the ability to translate data into meaningful insights for both technical and non-technical stakeholders.

A working knowledge of SQL/Sequel would be highly advantageous.

The Royal Opera House is committed to creating a diverse and inclusive environment in which everyone can thrive. We welcome applications from those who are currently underrepresented in our workforce; in particular those who are ethnically diverse and/or disabled. As a Disability Confident Employer, we guarantee to interview all disabled applicants who meet the essential minimum criteria for our vacancies.

A full job description is attached below. If you have any access requirements for your application, please contact the ROH Recruitment Team on

Closing date for applications: 8am, Monday 18th July 2022.

Interviews will be held w/c 25th July 2022

Applicants must have work authorisation for the UK

No agencies please

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