Acquisitions Campaign Manager


Permanent position

c. £35,000 per annum

Based in: Covent Garden, London


The Royal Opera House continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. The work of our Audiences and Media team focuses on growing the love, advocacy and demand for the art presented by the Royal Opera House and seeks to grow our audience-generated revenues.


During an exciting period of development for the ROH, we are seeking to recruit to the vital new role of Acquisitions Campaign Manager. This post will be responsible for driving subscriptions for the Royal Opera House`s new streaming platform, due to be launched in October 2022. The Royal Opera House Stream will give subscribers access to world-class opera and ballet, anytime, anywhere.

As well as overseeing the delivery of campaigns related to the new streaming platform, the Acquisition Campaign Manager will work closely with the rest of the Marketing team to promote the ROH brand and artistic programme, consistently building excellent stakeholder relationships with both internal colleagues and external partners.


Our ideal candidate will be able to demonstrate:

  • A strong track record of working on marketing and/or sales acquisition campaigns to deliver sales and/or subscriptions
  • A drive to meet and exceed sales targets
  • An innovative and agile mindset, with a creative and entrepreneurial approach to growing the platform and its profitability
  • Recent experience with CRM systems; both developing acquisition and retention strategies for email and using CRM data to identify best prospects and most appropriate audience journeys
  • The ability to analyse and optimise campaigns; including evaluating ROI and having a firm understanding of relevant campaign KPIs and metrics.
  • Excellent communication skills, with a high standard of written and verbal English


Experience of working with digital product subscriptions is not essential but would be highly regarded.


The Royal Opera House is committed to creating a diverse and inclusive environment in which everyone can thrive. We welcome applications from those who are currently underrepresented in our workforce; in particular those who are ethnically diverse and/or disabled. As a Disability Confident Employer, we guarantee to interview all disabled applicants who meet the essential minimum criteria for our vacancies.


A full job description is attached below. If you have any access requirements for your application, please contact the ROH Recruitment Team on hr.recruitment@roh.org.uk


Closing date for applications: 8am, Monday 18th July 2022.


Interviews will be held w/c 25th July 2022.


Applicants must have work authorisation for the UK.





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